Decision makers at MODERN BAKERY MOSCOW

Around 12,000 industry experts visited MODERN BAKERY MOSCOW 2009 in the Russian capital in 2009. More than 45% of the visitors came to Moscow from Russian regions and over 1,000 visitors came from the CIS states or abroad.

• For more than 80 per cent of the trade visitors MODERN BAKERY MOSCOW is important / very important for the Russian and Eastern European market
• More than two thirds of the visitors had been to the trade show before
• The most important objectives of attending MODERN BAKERY MOSCOW: "information about novelties and innovations" and "establishing new business contacts  

One of the secrets behind the MODERN BAKERY MOSCOW success is the well-directed visitor promotion, which appeals to established experts in the field as well as important new participants, such as the representatives of coffee house chains, supermarkets and gastronomy-related enterprises. Our promotions in the Russian regions are particularly active - and effective, too.

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• About 5,360 visitors came from the Russian regions.

• 1024 visitors came from abroad and CIS. 

The MODERN BAKERY visitors 2009 came from 41 countries:

Armenia ... Austria ... Azerbaijan ... Belarus ... China ... Czech Republic ... Denmark ... Finland ... France ... Georgia ... Germany ... Great Britain ... Greece ... Hungary ... Italy ...Japan ... Kazakhstan ... Kirghizia ... Latvia ... Lebanon ... Lithuania ... Moldova ... Mongolia ... Netherlands ... Poland ... Russia ... Serbia ... Slovakia ... Slovenia ... Sweden ... Switzerland ... Tajikistan ... Turkey ... Turkmenistan ... Ukraine ... USA ... Uzbekistan

5,360 visitors came from the Russian regions. More than 1,000 visitors came from abroad and CIS countries. As lead fair for the baking and confectionery MODERN BAKERY MOSCOW attracts visitors from all over Russia. 45% of visiting professionals come from Russian regions, including the far eastern regions.

As the most important objectives of attending the trade show, around 63 % specify obtaining “information about novelties and innovations” as well as establishing new business contacts (46.6 %). The importance of maintaining personal contacts, which makes a key contribution to business success or failure in Russia in particular, is confirmed by the following figure: Approximately 30 % of industry visitors use the trade show to maintain existing contacts.